Coach Jen


twitter:  @jslatourette

About Coach Jen

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For me life and sport have always gone hand in hand. Sports and fitness have always been a part of my lifestyle and as a teacher and a coach nothing brings me more joy than to see athletes I work with experience the joy and satisfaction that comes with meeting and exceeding their goals. My history in endurance sports was a natural one – I grew up swimming, biking, and running in the Caribbean before moving to California. As I’ve grown in life and sport I’ve never lost my passion for training, having fun, making friends, and finding events to try.

Coaching Philosophy

My personal coaching philosophy is basic and focused on a foundation of the following:

To provide each athlete with the appropriate tools, guidance, experiences, and emotional support they need to help define, set, and achieve their goals.  As a coach I believe my role is to not only help educate athletes in the goal setting and training process, but to also encourage them to train smarter and strive to reach new goals in a healthy balanced way. My goal is to help develop athletes confidence and enjoyment of sport so they are not only reaching their goals but are eager and motivated to pursue new ones, both on and off the start line. Central to my philosophy as a coach is getting to know each athlete personally and helping them find positive ways to reach their goals in a stimulating, fun, and supportive athletic environment. Most of all I hope to help athletes enjoy their journey of lifetime fitness through the endurance sports lifestyle and have a bit of fun while doing it. Triathlon is a crazy, cool, sport and I’ve personally enjoyed many years of meeting amazing new people, traveling to cool new places, and having lots and lots of fun together! Please do not hesitate to contact me with your questions or if you’d like to chat.

As always….Enjoy your training and the ride~


Education & Experience

  • Masters of Arts – Kinesiology, BA in Kinesiology/Anthropology with honors Cum Laude – Sonoma State University
  • Ironman University (IMU) Certified Coach 2016, 2018
  • 18 years of experience teaching and coaching fitness, swimming, cycling, running to a wide range of ages & ability levels
  • Certified Personal Trainer with American Council of Exercise since 1999
  • USA Triathlon Level I Certification 2009
  • Dave Scott Certified TNT Triathlon Coach – 2005
  • WSI  – Water Safety Swim Instructor Certification 2007
  • 15 years experience as a certified sports massage therapist
  • Sports Massage Team Coordinator for the Vineman Triathlons (between 2003-2015)
  • Head Coach of Team in Training Leukemia & Lymphoma Society’s Triathlon & Marathon Programs (2005 – 2013)
  • Head Coach of the Sonoma County Tridivas Women’s Triathlon Team (2005-2009)
  • Head Coach of the Fleet Feet Triathlon Ukiah Triathlon Program (2006)
  • Head Coach of the Montecito Heights Triathlon Program ( between 2007 – 2015)
  • Coached multiple athletes to the Ironman 70.3 World Championship and hundreds of athletes of all ability levels
  • Santa Rosa Junior College, Adjunct Faculty – Kinesiology, Athletics, & Dance (KAD) Department (2017-present)

Continuing Education

  • Ironman University Certified Coach – 2016, 2018
  • Baptiste Power Yoga – Level 1 Teacher 2018
  • Certified Mat Pilates Teacher – TONE Studios 2017
  • Chair Chi – Tai Chi Instruction for Seniors and Balance Improvement – 2015
  • Twist Sport Conditioning CEU Course – March 2012
  • ACE Integrated Fitness Training & Thermoregulation and Hydration Seminar 2012
  • Sonoma State University, Kinesiology Masters Program, Thesis Development 2010-2012
  • First Aide Safety and CPR / AED Certified
  • USA Triathlon Coaches Education Symposium – Santa Monica, CA – September 2009
  • USA Triathlon Run Training for Coaches Seminar with Bobby McGee – Santa Monica, CA – September 2009
  • Training with Power for Cycling Seminar, November 2009
  • Reiki Master Mind Body Seminar, 2008
  • USA Triathlon, Sports Nutrition for Coaches Certification with Bob Seebohar – San Francisco – November 2007
  • Sonoma State University, Kinesiology Masters Program – Theory of Coaching 2007, Psychological Basis of Sport and Human Movement
  • Certified Massage Therapist (Sports Massage) – Sebastopol School of Massage (2003)
  • Sports Nutrition 101, Santa Rosa Junior College – Fall 2006
  • Dave Scott’s Coaching Certification & Seminar for Triathlon Coaches (2005), Pacific Grove
  • American Council of Exercise Certified Personal Trainer – since 1999


Racing Experience & Accomplishments

  • 19 Years of endurance sports racing experience sprint to ultra-distance (Triathlon, Cycling, Running)
  • 26 years of competitive swimming experience -2nd place Antilles Island Championships (1987)
  • 13 time Ironman Finisher – Five consecutive personal bests -7 overall personal bests
  • Endurance Cycling –Davis Double Century, Deathride, Wine Country 200k, Terrible 200k
  • Multiple Age Group wins & podiums in triathlon, swimming, & running races
  • Top 5 Age Group Finish (W40-44) at Ironman Lake Tahoe 2015
  • Top 10 Age Group Finish (W35-39) at Ironman Cozumel 2013
  • Endurance Running – Northface Challenge 50k 2011 / Way to Cool 50k 2016 / Boston Marathon Qualifier 2017
  • Multiple time Age-Group Nationals Qualifier
  • Over 150 endurance event finishes
  • 2016 Ironman Silver All World Athlete
  • Vanderkitten VIP Amabassador 2016, 2017, 2018

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