Coach Jen


twitter:  @jslatourette

About Coach Jen

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For me life and sport have always gone hand in hand. Sports and fitness have always been a part of my lifestyle and as a teacher and a coach nothing brings me more joy than to see athletes I work with experience the joy and satisfaction that comes with meeting and exceeding their goals. My history in endurance sports was a natural one – I grew up swimming, biking, and running in the Caribbean before moving to California. As I’ve grown in life and sport I’ve never lost my passion for training, having fun, making friends, and finding events to try. Fast forward to today where I’ve made my hobby my career, gone to grad school, teach college, and work educating other coaches, and this has become a career and lifestyle I actually never imagined I’d be doing. I  was really that bookworm Anthropology undergrad digging in the dirt and hoping to be a park ranger leading nature hikes one day (LOL!). So yes, it was back to school for me – thank goodness I LOVE what I do!!

Now people ask me, don’t you ever get tired of it?? And I always say ‘heck no!!!’. Let’s face it, our sport is experiencing a ‘boom’ like I’ve never seen before. We’ve grown since my first days in the sport when most people would ask ‘what are you doing? ….really all in one day?… long????…women do this too???…and of course, the kicker…..why?”. My why is because this sport has challenged me like no other in the most physical, mental, and visceral way while simply put – helping me become a better human.  Our sport is now mainstream where you will see the average person chugging along next to professionals, movie stars, retired athletes, and even politicians who each share the common goal of making it to the the finish line and doing their best in that moment. Because no matter what level we are at we are all hoping, dreaming, and ‘tri-ing’ together, right? It is my hope to not only be a resource for athletes, but an inspiration too and educate athletes on the history of our sport, on the current state of how things ‘really work, and keep them motivated for the future. As an athlete you are experiencing an amazing time of growth where there are literally tons of ‘coaches’ to choose from, apps, programs, articles, social media guru’s, arm chair plans and advisor’s, etc. (you get the picture). This has really challenged the everyday triathlete to be more savvy, sophisticated, and educated on what really works and what doesn’t. My bottom line, this sport has brought me so many experiences both good and challenging, heart filling and heart breaking, but really just living my best life filled with so much joy, fun, friendships, and adventures that I hope I can share with you. So, buckle up, hang on, and let’s get going for one fun, wild ride!

Coaching Philosophy

My personal coaching mission statement is basic and focused on a foundation of the following:

To provide each athlete with the appropriate tools, guidance, experiences, and emotional support they need to help define, set, and achieve their goals.  As a coach I believe my role is to not only help educate athletes in the goal setting and training process, but to also encourage them to train smarter and strive to reach new goals in a healthy balanced way.  I am not an ‘arm chair coach’ who just sits at my desk, but one that really loves to both talk to, see, and train with the athletes I work with. Over the past eighteen years of my teaching, training, and coaching career I have learned that really getting to know who the people I work with are and what makes them tick and really, just caring about more than the bottomline (ie. finishline or time) has led to some truly remarkable performances and lasting friendships. My goal is to help develop athletes confidence and enjoyment of sport so they are not only reaching their goals but are eager and motivated to pursue new ones, both on and off the start line. Central to my philosophy as a coach is getting to know each athlete personally and helping them find positive ways to reach their goals in a stimulating, fun, and supportive athletic environment. Most of all I hope to help athletes enjoy their journey of lifetime fitness through the endurance sports lifestyle and have a bit of fun while doing it. Triathlon is a crazy, cool, sport and I’ve personally enjoyed many years of meeting amazing new people, traveling to cool new places, and having lots and lots of fun together! Please do not hesitate to contact me with your questions or if you’d like to chat.

As always….Enjoy your training and the ride~


Education & Experience

  • Kinesiology Professor, Adjunct Faculty at Santa Rosa Junior College (SRJC) – (2017-present)
  • Masters of Arts – Kinesiology, BA in Kinesiology/Anthropology with honors Cum Laude – Sonoma State University
  • Ironman University (IMU) Certified Coach 2016, 2018
  • Baptiste Yoga Certified Leader – 300 Hour Certified Teacher 2018
  • USA Triathlon Level I Certification 2009
  • Dave Scott Certified TNT Triathlon Coach – 2005
  • WSI  – Water Safety Swim Instructor Certification 2007
  • Sports Massage Team Coordinator for the Vineman Triathlons (between 2003-2015)
  • Head Coach of Team in Training Leukemia & Lymphoma Society’s Triathlon & Marathon Programs (2005 – 2013)
  • Head Coach of the Sonoma County Tridivas Women’s Triathlon Team (2005-2009)
  • Head Coach of the Fleet Feet Triathlon Ukiah Triathlon Program (2006)
  • Head Coach of the Montecito Heights Triathlon Program ( between 2007 – 2015)
  • Certified Massage Therapist – Sebastopol School of Massage Therapy (2000)
  • Certified Personal Trainer with American Council of Exercise since 1999
  • Coached multiple athletes to the Ironman 70.3 World Championship and hundreds of athletes of all ability levels

Continuing Education

  • Kinesiology Professor, Adjunct Faculty at Santa Rosa Junior College (SRJC) (2017 to present) – professor mentorship
  • Ironman University Certified Coach – 2016, 2018
  • Baptiste Power Yoga – Level 1 Teacher 2018
  • Baptiste Power Yoga – ‘Art of Assisting’ & ‘Being of Power’ Workshops 2018
  • Baptiste Power Yoga 200 hour – Teacher Training Program – Soul Yoga 2017
  • Certified Mat Pilates Teacher – TONE Studios 2017
  • Chair Chi – Tai Chi Instruction for Seniors and Balance Improvement – 2015
  • Twist Sport Conditioning CEU Course – March 2012
  • ACE Integrated Fitness Training & Thermoregulation and Hydration Seminar 2012
  • Sonoma State University, Kinesiology Masters Program, Thesis Development 2010-2012
  • First Aide Safety and CPR / AED Certified
  • USA Triathlon Coaches Education Symposium – Santa Monica, CA – September 2009
  • USA Triathlon Run Training for Coaches Seminar with Bobby McGee – Santa Monica, CA – September 2009
  • Training with Power for Cycling Seminar, November 2009
  • Reiki Master Mind Body Seminar, 2008
  • USA Triathlon, Sports Nutrition for Coaches Certification with Bob Seebohar – San Francisco – November 2007
  • Sonoma State University, Kinesiology Masters Program – Theory of Coaching 2007, Psychological Basis of Sport and Human Movement
  • Certified Massage Therapist (Sports Massage) – Sebastopol School of Massage (2003)
  • Sports Nutrition 101, Santa Rosa Junior College – Fall 2006
  • Dave Scott’s Coaching Certification & Seminar for Triathlon Coaches (2005), Pacific Grove
  • American Council of Exercise Certified Personal Trainer – since 1999

Racing Experience & Accomplishments

  • 20 Years of endurance sports racing experience – sprint to ultra-distance (Triathlon, Cycling, Running)
  • 27 years of competitive swimming experience – 2nd place Antilles Island Championships (1987)
  • 14 time Ironman Finisher – Five consecutive personal bests / eight overall personal bests
  • Ultra Distance Running – Way to Cool 50k / Northface Challenge 50k / Boston Marathon Qualifer
  • Endurance Cycling – Davis Double Century, Deathride, Wine Country 200k, Terrible 200k
  • Multiple Age Group wins & podiums in triathlon, swimming, & running races
  • Top 5 Age Group Finish (W40-44) at Ironman Lake Tahoe 2015
  • Top 10 Age Group Finish (W35-39) at Ironman Cozumel 2013
  • Multiple time Age-Group Nationals Qualifier
  • Over 150 endurance event finishes
  • Vanderkitten VIP Amabassador 2016, 2017, 2018

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